The Flavour Report isn’t your standard industry round-up; it’s an insider’s look at the flavours shaping spirits, cocktails, and drinking culture, told through a lens that’s both expert and irreverent.

We spotlight ideas, innovation, and cultural relevance — giving every reader a seat at the table in a broader, more meaningful conversation about flavour.

We cut through the noise to explore the stories, techniques, and trends that actually matter, whether it’s the way terroir impacts whisky, the cultural roots of a cocktail movement, or why some flavours suddenly become the bartender’s new infatuation.